Ebe Dancel, Noel Cabangon, others launch songwriting fest for North Luzon artists

MANILA, Philippines — AmiananPop Music Inc. officially launched the maiden edition of its songwriting festival which will take place online on Dec. 4, 2021.

The festival aims for people to understand North Luzon culture and identity through contemporary music. 

Taking a page from fellow contemporaries, Visayan Pop Music Festival (Vispop) and Mindanao Popular Music Festival (MinPop), the newly formed institution puts a spotlight on a new breed of composers, interpreters, musicians, and producers representing the Ilocos, Cordillera, and Cagayan region, as well as some non-Tagalog speaking areas in Central Luzon. 

Through AmiananPop Songwriting Festival 2021, artists from the North are encouraged to write, record and produce songs in their own language as a way to present one’s individuality and debunk misconceptions about non-Manileño Filipino cultures. 

“Every language and/or dialect is unique, and so are the stories and nuances that come with it, and that is why this is the ultimate goal of the movement, to create a community of storytellers that will represent the NOW generation of Northern singer/songwriters,” said AmiananPop co-founder and chairman Davey Langit.

The annual competition is committed to bringing modern regional pop music at the forefront of mainstream consciousness by making sure that the songs are well-produced and could compete on a global level. 

“All the finalists have excellently-written and arranged songs, and the melodies are great. How do we bridge the gap? We make sure that the songs are well-produced, so that when people not familiar with the language hear them, they will be encouraged to look for the translation of all songs,” Ebe Dancel, co-Founder and president, said.

Going all out on its debut edition, AmiananPop aims to secure its place on the Philippine music map with its insistence to subvert old practices and embrace new forms of music-making that is at par with the professional level in highly urbanized areas such as Metro Manila. Using the tagline Sikamimet!, which is an Ilocano word for ‘it’s our turn,” the regional songwriting event is keen on igniting a new music movement from North Luzon that turns the resounding battle cry into a marker of an evolving and dynamically growing scene.

“We have to bring it to the fore and show the people that we have an evolving culture, particularly, in music,” co-founder and board member Noel Cabangon explained the basis behind AmiananPop’s vision. 

“The songs that we know are already traditional songs. What about the stories and song of the new generation? That’s how important cultural evolution is. Dapat kasabay ng pag-evolve ng panahon ang kultura,” he added. 

AmiananPop Songwriting Festival 2021 is the first project of AmiananPop Music Inc., a non-stock, non-profit organization that aims to champion the beauty and diversity of contemporary pop music in North Luzon and its peripheral regions. 

The North Luzon artists that impressed the adjudicators in the preliminary rounds include:

• Angelic Mateo, “SUNGBAT”
• Harold Lumandaz, “URAYEN KA”
• Jomabel Trapse, “BISIKLETA”
• Fernan Castro Estrada (Composer) & Melchor Orpilla (Lyricicst), “LAINËNG ONAN ARO”
• Ryan Madrid (Composer) & Kimberly Collado (Lyricist), “PUDNO NGA AYAT”
• Ruth Lee Resuello, “AGKA MAPAGA”
• Ruth Lee Resuello, “ANTO KASI NGARAN TU MAN”
• Rivah-Anne Singson & Remedios Singson, “NAPACURUG NGA AYA”
• Red Gumayagay, “ARAPAAP”
• Patrick Visto, “LAB STORY”