Fame, fortune and the Filipino writer

Creative writers don’t earn much in this country, unless they lend their talents to someone else, for far less literary reasons than writing a novel or a collection of poems. A senator might need to deliver an important speech to an international audience; a taipan might be marking a milestone like a 75th birthday and fancy having his biography written; a conglomerate might want to have its history written and published, to trumpet its accomplishments and contributions to society.

For all these, many novelists, poets and essayists will drop their pens and exchange their metaphors for the plainer but more remunerative prose of public relations. I know I have; I’m one of these people for whom writing isn’t just an art but a profession, a means of livelihood, a trade I’m grateful to be able to ply instead of hauling gravel or fixing carburetors.

I’ve been writing for a living since I dropped out of college and became a newspaper reporter at 18, and I’ve been at it ever since, even throughout my whole other life as an academic (yes, I went back to school and got all the right degrees just so I could teach). At 70, I’m still working on three or four simultaneous book projects for clients, with my own third novel in the back burner. (I’ve already drawn the line at 70; after these, no more, so I can focus on my own work and live modestly off my professor’s pension.)

I daresay, however, that most Filipino writers don’t operate like this, either because they can’t (you have to park your ego at the door and be extremely adaptable) or they won’t (for some, writing for money is selling your soul, although you can always say no to jobs and clients you don’t like, as I have). So creative writers have to keep day jobs like teaching or lawyering or newswriting and editing, and tap away at their magnum opuses on the side.

Why do they even bother? It’s not as if they’re hoping to write novels that will become bestsellers, make them millions and get sold to Hollywood or Netflix. Ours is also a culture and society not known for buying and reading books, unlike, say, the Japanese whose faces you’ll find buried between pages on the Tokyo subway. In a country of around 115 million people, a new book will still typically be published in a first (and likely only) print run of 1,000 copies, which will probably take a year to sell out, if ever (Filipino relatives and friends also expect to be given free signed copies, which they won’t even read).

So again, what are we writing for? Perhaps thanks to Jose Rizal (who, let’s not forget, was shot for what he wrote), to be a writer still carries with it an aura of honor and fame, the suggestion of some extraordinary talent, a special way with words. We may not pay or read our writers, but we admire them, maybe because they seem to know something most people don’t, like saying “I love you” in enchanting ways, or drafting convincing letters and papers, or even just fancy words like “somnolent” and “adumbrate.” There’s some glory to be won in writing – maybe even a little cash, if you know how to market yourself.

Last Friday, at the PICC, many of the country’s best writers got together to bask in that shared glory. In one of the highlights of the literary year, 54 authors were feted at the 72nd edition of the Carlos Palanca Memorial Awards for Literature. Begun in 1950 and faithfully and generously endowed by the Palanca family, the Palancas are the country’s longest-running and most prestigious literary competition, and for the past seven decades (almost uninterrupted except for the pandemic) have heralded the emergence of our finest writers – in English, Filipino and, more recently, our other major Philippine languages.

According to the foundation that oversees the awards, this year’s competition drew in 1,823 entries in 22 categories, with 60 winning works produced by 54 writers. New winners outnumbered previous ones 31 to 23, a good sign of new talent emerging – and not just new but young. Five winners were 20 and below, the youngest being only 14 years old (and the oldest 78). That’s quite a range, which tells us that the future of Philippine literature is safe and strong.

I myself won my first Palanca when I was 21, and of course I thought I was God’s gift to literature – until I lost for the next four years straight. I probably learned more from those losses than from my lucky win, and as I grew older the writing became more important than the winning, but the incentives – a little of both fame and fortune – that the Palancas provided never diminished in their attractiveness, especially during the martial law years when there was very little publishing going on.

You certainly don’t have to join the Palancas or win one to gain a literary reputation, and the value of such awards can easily get overblown, such as when egos get the better of writers starved for attention. Ultimately prizes don’t count nearly as much as publication, and all those honors will be meaningless until and unless one’s books are read, understood, argued about and maybe even cherished. (With the Philippines poised to become Guest of Honor at next year’s Frankfurt Book Fair, we can expect the global readership for Filipino works to increase, and international publication will be a new goal for our writers to aspire for.)

Not everyone who writes for a living can win a Palanca, but not everyone who wins a Palanca can make a living out of writing, either. I’m blessed and thankful to have been able to do both, but at this point in my life I’ve come to realize that even more than seeking fame or fortune, a writer’s greatest mission is to tell and spread the truth, in that moving and memorable form only art can deliver.

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Email me at [email protected] and visit my blog at www.penmanila.ph.