Heart Evangelista brings in over $5M estimated media value after 15 Paris Fashion Week shows
MANILA, Philippines — Socialite-artist Heart Evangelista's recent attendance at Paris Fashion Week saw her being named by influencer marketing platform Lefty as among its top influencers in terms of estimated media value (EMV).
Heart attended a total of 15 shows during the recent Paris Fashion Week, including those for Louis Vuitton, Dior, Yves Saint Laurent, Balmain, Schiaparelli, Akris, and Sacai.
Lefty listed Heart, rounding up the top 10 influencers who attended the Spring/Summer 2025 shows of Paris Fashion Week, which saw a 39% growth in EMV from the Autumn/Fall 2024 shows.
According to Lefty, Heart brought in $5.1 million (P290 million) in EMV from her Instagram posts documenting the shows she attended.
Topping the entire list was model-entrepreneur Kylie Jenner who brought in $20.3 million (P1.15 billion) for attending the shows of Schiaparelli, Atlein, and Coperni.
Other high-earning individuals were Kendall Jenner, Cardi B, Astro member Cha Eun-woo, and Blackpink members Lisa, Jisoo, and Rose who only attended one show each.
Among brands, Lefty said the top earners in terms of EMV were Dior, Yves Saint Laurent, Chanel, Louis Vuitton, and Miu Miu, a majority of those attended by Heart.
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