Alden Richards believes in adopting a ‘reward system’ in life
Alden Richards believes everyone deserves a “reward system” in life.
When asked what he thought about the “deserve ko ‘to (I deserve this)” mindset, the 31-year-old Kapuso star shared: “We need a reward system sa buhay natin. Kumbaga, we work hard, we always have to treat ourselves every now and then. So, I think, ‘pag sinasabi na deserve ko ‘to and then you buy something for yourself, I think it’s all worth it, I think you deserve it!
“No matter who you are, where you are from or what you do, kung talagang you know in yourself na after you have purchased this certain thing — it doesn’t matter naman kung material, minsan you treat yourself to a vacation — parang (you use it as your) drive to work hard even further. If that continues, in a systematic kind of way (not impulsive), in your life, ‘di ka mabu-burnout, ‘di ka mawawalan ng gana sa buhay mo.”
Alden’s idea of rewarding himself nowadays is staying home and playing video games, having a massage, spending time with family and going abroad.
On how to avoid going overboard with the so-called “deserve ko ‘to” mentality, he said, “If at one point, it feels na hindi na talaga siya tumutugma dun sa… because, of course, when you say deserve, you get something… you pay a certain amount for something that you want involving money. So kung medyo you’re spending beyond your means, baka yun na yung abuso sa #deservekoto. ‘Wag naman ganun.”
The STAR and some select media were able to talk to Alden Richards on the sidelines of the pioneering e-commerce site Lazada’s 11th-anniversary celebration, also dubbed as “Epic 11th Birthday Sale,” now ongoing until March 13.
Together with his Start-Up leading lady, Bea Alonzo, Alden co-hosted the event that featured the Lazada Shoppable Runway fashion show, unveiling of the 20-foot tall LazLook Mannequin, alongside other prize-giving activities.
According to Alden, he was proud to endorse the e-commerce site for two years now because of their “similar beginnings.” He also started in the showbiz industry 11 years ago.
“When Lazada started in the Philippines, it was 11 years ago. Kasabay ko siya when I started my showbiz career, nag-11 years din ako last December. Whenever I’m asked about the products I’ve been endorsing, sinasabi ko Lazada because first, it’s well-known, it’s a name that you can be proud of, it’s one of the most respected e-commerce platforms in the whole of Asia. Plus, with the deals that you get out of the platform, those special perks and privileges given to loyal customers, they’re always there — vouchers, cash packs, free and fast shipping.
“That’s what we want as consumers, yung comfort in our shopping experience within the comforts of our home. Of course with what the pandemic brought us, ayaw natin lumabas ‘di ba, at least Lazada caters to our safety as well. And they’re improving their services every now and then. Like right now, they already have the next day delivery option. So, I’m really proud (to be brand ambassador) and hopefully, more years to come with Lazada.”
As a certified online shopper, Alden was asked how he makes sure he’s “budol-free” and he was quick to admit that “medyo mahirap.”
“Yung pag-la-Lazada, it has become a pastime. ‘Di ba usually, we go to bed, social media, social media and then at one point, ano kaya ang meron sa Lazada, because sometimes like myself, pupunta ako sa app, minsan wala talaga akong mabibili but you’ll end up buying something. Especially when you see something on social media, like on TikTok while browsing, ‘Ay meron palang ganitong item.
“But I make sure that whenever I buy something, it makes my life comfortable and even more comfortable. Because it’s not just about luho lang… kumbaga panlinis ng bedroom, lint remover ng carpet, yun lang yung pinagbibili ko talaga.”
Recently, Alden has been adding to cart beach essentials from swimwear and shorts to even mini-surfboards for some scheduled beach trips this March.
“Surfing is something I really want to try. My dad also wants to try it para may something new lang matutunan this year. (We’re going to) Siargao, definitely. My cousin lives there so madalas talaga ako nagpupunta dun. Maganda kasi beaches and habang fresh pa siya… well-known naman ang Siargao. What I’m trying to say is at the moment, it’s not that crowded.”
Work-wise, he updated the press about his upcoming projects. His movie with Bea Alonzo, a supposed remake of a hit South Korean film, is still on hold. “Medyo naging busy lang kami ni B with separate commitments so wala pa rin kaming update in terms of the movie. Both of us are still waiting for the go-signal. We’re just on stand by and we’ll see if it will push through.”
What’s sure is he’s going to host a game/reality show and do movies this year. “Sobrang dami. I think this year, I will be focusing more on movies and doing events under my production,” he said.
By production, he meant his new business venture Myriad Corporation, the company that served as one of the co-producers of the historic reunion concert of the iconic OPM band Eraserheads, titled Huling El Bimbo (incidentally, the band is going on an international tour starting with shows in North America and Canada from May to June this year).
“Meron po (coming events). Still on talking terms but masu-surprise sila… international (artists),” Alden teased.
Proceeds of his events, he said, will also help support his education-focused AR Foundation, Inc.
“We have 26 scholars at the moment and then from three college graduates, there are now five of them after 2022. Ngayon, ongoing pa rin yung pagpapaaral natin sa kanila. Dun sa mga ginagawa kong events, basically, I see to it that a part of it (is donated) to the foundation for sustainability because of course, it’s a commitment to the scholars.
“‘Di ko na pwede tanggalin yun and I want them to fulfill their dreams while (they’re still under us) na papaano I’ve given them something in their lifetime that I will also cherish. Of course, what I wish them to do is to also do the same thing to other people para di matatapos yung ripple of kindness naman.”
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