MANILA, Philippines - Video-on-demand streaming service HOOQ has announced that it is tripling its content for kids.
Sheila Paul, marketing head of HOOQ, said the service has inked a new set of partnerships with the biggest names in family entertainment such as Nickelodeon, Nick Jr., Kids Like Us, Hasbro, Mattel Turner and MoMedia to bring some of the most popular kids titles into HOOQ’s catalog.
The addition of more child-friendly content will be implemented some time soon.
Sheila Paul, marketing head of HOOQ: (It) is committed to delivering premium content for everyone in the Filipino family, and this includes entertainment for kids.
“HOOQ is committed to delivering premium content for everyone in the Filipino family, and this includes entertainment for kids. This is why we are expanding our library to have over 500 hours of kids’ content over the next few weeks,” Paul shared in a recent interview.
She said HOOQ is well aware that home viewing among young families is largely driven by children, and the addition of the family-friendly content makes HOOQ a video service that caters to everyone whether they are looking for Hollywood, local content for themselves, or something fun that the kids can watch. Now, members of the family can enjoy their own favorites across multiple devices at anytime, Paul stressed.
Kids can soon watch animated series such as SpongeBob SquarePants, Dora the Explorer, Go Diego Go!, PAW Patrol, Littlest Pet Shop, My Little Pony, Mr. Bean and more on their parents’ mobile devices or tablets. Fans of Hi-5 and iCarly will also be able to revisit their favorite episodes of the series, Paul noted.
The third HOOQ hangouts dubbed SP-HOOQ-tacular features Monster House, an Academy Award nominee for Best Animated Feature horror-comedy produced by Steven Spielberg and Robert Zemeckis
Last Halloween, the streaming service held the third HOOQ hangouts dubbed SP-HOOQ-tacular event gathering young movie buffs in their spookiest costumes as they watched Monster House, an Academy Award nominee for Best Animated Feature horror-comedy produced by Steven Spielberg and Robert Zemeckis.
The event, which was held at the Globe Iconic Store in Bonifacio Global City, turned the BGC into a free outdoor cinema venue with massive LED screens, beanbags, blankets and cushions to fully enjoy the show.
“I guess, the premise of the campaign is we want HOOQ to be something for everyone,” Paul said.
Globe senior advisor for Consumer Business Dan Horan, for his part, added that: “HOOQ’s continued efforts to widen their library of content means our customers will get to enjoy more content perfect for the whole family. The addition for more kid-friendly titles means kids will be able to fully enjoy their mobile experience through entertaining and the same time educational content.”
HOOQ is a start-up joint venture established in January 2015 by Singtel, Sony Pictures Television and Warner Bros. HOOQ delivers over 10,000 Hollywood, regional and local movies and TV shows to customers anytime, anywhere by enabling them to stream and download on their Internet device or platform of choice. It was also recently named Best Mobile App in the Media, Film, TV or Video category at the GSMA’s Global Mobile (GLOMO) Awards 2016 in Barcelona. HOOQ currently operates in the Philippines, Thailand, India and Indonesia with a population footprint of over 1.6 billion people.
For more details, visit www.hooq.tv.