MANILA, Philippines – CrystalSky Multimedia and SM Cinemas tighten family ties with the launch of Family Movie Date every weekend featuring the award-winning modern-day Pinocchio that starts May 28 and 29.
Aimed to promote a worry-free, practical and rewarding family bonding experience in theaters, the campaign offers fun activities with lots of discounts and free coupons from the mall’s partner merchants. SM Cinemas will provide exclusive perks for the family-related movies and as part of the promo, patrons can buy two tickets and get two kids to watch for free (children must be below four ft. to qualify).
Pinocchio follows the wild and adventurous journey of the wooden doll in order to become a real boy. Based on Carlo Collodi’s world-famous stories, Pinocchio learns what it means to be a real human as he learns values like courage, honesty and loyalty. One day, poor old toymaker Geppetto finds a piece of pinewood. He carves it into a puppet, which he names Pinocchio. Geppetto is delighted, when his puppet suddenly comes to life, but Pinocchio is full of reckless whims and wild ideas. Before long, his crazy escapades cause considerable damage in the village, causing big problems for Geppetto — who loses his temper with his “son.” Pinocchio runs away from home and winds up in a series of madcap adventures: He meets the puppeteer Mangiafuoco, who almost throws him into the fire; he is tricked by two petty gangsters, the Fox and the Cat; he is abducted and transformed into a donkey by an evil coachman — and then sold to a circus-owner, who wants to turn him into salami. Meanwhile, Geppetto is searching desperately for Pinocchio and ends up being swallowed by a whale. But at the end of a long, adventurous journey, Pinocchio — having learned how to be considerate and courageous — manages to rescue his “father” from the whale and becomes a real boy.
Pinocchio stars Mario Adorf, best known for his appearance in the Academy Award-winning The Tin Drum, Inka Friedrich (Summer in Berlin), Sandra Huller (Requiem), Ulrich Tukur (The White Ribbon) and Benjamin Sadler (Dresden), in a suspenseful and humorous adventure.
For details, follow CrystalSky Multimedia and SM Cinemas on Facebook, Twitter, Instagram and YouTube.