Sarah G launches Popsters with Xeleb

MANILA, Philippines – Sarah Geronimo, in partnership with Xeleb, launched a “bubble-popping” gaming app called Sarah G. Popsters last Nov. 24 at The Mind Museum in Bonifacio Global City.

Attendees of event felt like stepping into the game itself as they were welcomed by an assortment of oversized balloons and clean white interiors.

Xeleb chief marketing officer Cholo Tagaysay explained that Xeleb, a subsidiary of Xurpas, Inc., is the first Philippine mobile application company to partner with local celebrities in making their own gaming apps. It started with Anne Curtis’ Anne Galing, followed by Adventures of Kuya Kim, Market Master Erwan and Trip Ni Belle. He then formally introduced their newest app, Sarah G. Popsters, this time in collaboration with the country’s popstar princess.

After performing three songs, Sarah thanked Xeleb for the opportunity to connect with her fans on a different level. 

The arcade-inspired game is played by popping bubbles to the music of Sarah, and when certain levels are unlocked, songs, which were personally chosen by Sarah, play in full. Some of her chosen tunes include Kilometro, Sa Iyo and Tayo.

“Sa Iyo was released when I was just very new in the industry, but that was really a turning point in my career. I remember receiving an award for Best Dance Recording from the Awit Awards, and it was huge for me — it was my first original song,” Sarah explained. “Kilometro received the Gold Global Sound Award in Australia this year. That was such a proud moment for me.”

The game enables fans and non-fans alike to enjoy a fun activity and listen to great songs altogether.

“You will really get to know me more — because I personally got to know myself more when we were creating this game. I know I’m not as active on social media, but I’d like to think of this game as an avenue for my fans to really get to know me,” said Sarah.

Sarah G. Popsters is available for download on Google Play.