Boomerang launches new digital experience

MANILA, Philippines - Tablet-wielding kids and families can plug into an unrivalled selection of animated fun with Boomerang’s new mobile app, Boomerang Watch and Play which was officially launched recently.

Boomerang Watch and Play is a free app with a twist. It allows users to simultaneously watch video and play games from hit franchises The Tom and Jerry Show, The Garfield Show, Mr. Bean: The Animated Series and Inspector Gadget, in addition to content from upcoming premieres Be Cool Scooby-Doo! and Wabbit — A Looney Tunes Production.

Boomerang Watch and Play key features:

•Loaded with hundreds of Boomerang clips, episodes and games

•Rotate tablet to switch between episode or game

•Option to watch and play simultaneously in split-screen mode

Complementing the user-friendly app, Boomerang’s new-look website also launched with the creation www.boomerang.asia. This is now home to the channel’s games and video content and is fully responsive to mobile device viewing.

“Boomerang Watch and Play offers the latest generation of digital natives the chance to enjoy family favorites and fresh content in a whole new flexible and safe way,” says Mark Eyers, chief content officer of Kids Networks at Turner International Asia Pacific.

Free to download, Boomerang Watch and Play is available through the App Store for iPads, and through Google Play Store for Android-powered tablets. A smartphone version is currently in development. The app complements the hugely popular Cartoon Network Watch and Play app, which launched in late 2013 and has already been downloaded almost 650,000 times, accumulating more than 24 million video views in less than two years.