MANILA, Philippines – Nancy Irlanda (photo) gathers some of the country’s most award-winning creatives and engages them in a discussion on what’s trending, how the market is evolving and about the generation reshaping the economy.
“Millennials are fearless,” observes DM9 JaymeSyfu chairmom and chief creative officer Merlee Jayme. How do we market to men these days?
“There are no more stereotypes,” says Ace Saatchi & Saatchi COO Mio Chongson.
What’s the very least the public deserves?
“Consumers want transparency and honesty,” says JWT Philippines GM Golda Roldan.
Catch the rest of the lively discussion in Shake with Nancy Irlanda, presented by DoubleDragon Properties, shot on location at Solaire Resort and Casino. It premieres tomorrow, Nov. 14, 9:30 a.m., with replays Sundays at 4:30 p.m., on ANC The ABS-CBN News Channel (Ch. 27) on SkyCable and Destiny Cable. Simulcast globally on The Filipino Channel in select locations.