PLDT HOME reinforces broadband leadership with Uber tie-up

MANILA, Philippines - PLDT HOME has partnered with leading ride-sharing tech company Uber to bring the trailblazing transport service to Filipino families to experience a richer digital lifestyle.

PLDT HOME and Uber recently formalized a strategic partnership where the telecommunication company’s broadband subscribers can more easily enjoy the benefits of the innovative transport service when they download the Uber app on their computers, Telpad and any smart devices at home.

As part of the exclusive offer, PLDT HOME Fibr subscribers will get two free Uber rides worth P500 each, while Telpad and DSL subscribers will get one free Uber ride worth up to P300 for first-time users of Uber in Metro Manila.

According to Gary Dujali, PLDT VP and head of HOME marketing, the partnership is part of PLDT HOME’s commitment to enhance the digital lifestyle of its consumers.

“We are honored to be working with a company that changed the landscape of the world’s ride-sharing economy,” he said. “PLDT HOME and Uber share the same vision of providing our customers with digital solutions that add value to their daily lives. We are confident that this partnership will break new ground in the country’s digital landscape.”

Uber Philippines GM Laurence Cua added, “We are delighted that this partnership will allow Uber to reach Filipino families and provide them with an enhanced digital lifestyle experience. We look forward to expanding our service to more Filipino families with the help of PLDT HOME’s wide subscriber base and strong infrastructure.”

PLDT HOME commands a market share of over 70 percent in the first half of the year, which is continuously growing as it boosts its broadband service with an array of digital services. Its robust fixed and wireless networks supported by the country’s most expansive fiber optic network, spanning more than 100,000 kilometers, allow PLDT HOME to provide the digital lifestyle needs of its subscribers.

PLDT HOME’s partnership with Uber expands the collaboration between the PLDT Group and Uber. PLDT’s mobile subsidiary Smart earlier introduced free in-car WiFi in Uber vehicles and offered special promotions for Uber riders on its mobile network.

The partnership is the first in a series of agreements with the most sought-after global and local digital lifestyle applications and platforms. The groundbreaking tie-up with Uber is expected to fuel PLDT HOME’s digital leadership and comes right after its recent partnership with Southeast Asia’s leading Internet TV service provider iflix and the region’s leading broadcaster Fox International Channels that provide an enormous library of movies and TV shows to the PLDT Group’s over 75 million subscribers.