TV5 launches Bilang Pilipino 2016

MANILA, Philippines - TV5 launched its election coverage campaign, promising unparalleled engagement with Filipino voters via data-driven content pushed over broadcast, digital, mobile and social platforms. In partnership with PLDT, Smart, Cignal, The Philippine STAR, BusinessWorld, Radyo Singko, Interaksyon.com  and Bloomberg Philippines, Bilang Pilipino will deliver news, information, opinion and insights about the elections wherever and however Filipinos consume content.

Bilang Pilipino 2016 will be mounted in cooperation with Comelec, NAMFREL, PPCRV, CBCP, KBP; academic communities of the Pamantasan ng Lungsod ng Maynila, Ateneo, UP, FEU and UST; the Social Weather Stations, Makati Business Club, Philippine Business for Social Progress, Philippine Chamber of Business Commerce and Industry. TV5 will also have PLDT Alpha, Voyager and Talas as technology partners.

News5 head Luchi Cruz-Valdez stated that Bilang means a number of things, and Bilang Pilipino signals three things about the coverage. “First, it speaks to the content: It will be heavy not just with facts, but with numbers. Bilang commits to data-driven content so the audiences are assured of reliable information and insights. Second, Bilang Pilipino speaks to their mission: In an election, every vote, every voter, every Filipino counts. Finally, Bilang Pilipino is a call to action. In English, it literally also means ‘As Filipinos…’ Thus, Bilang Pilipino, as Filipinos, we are all called to be responsible, to take these elections seriously, to think beyond the elections for the betterment of our nation.