Viva joins Cignal TV for Sari-Sari Channel

MANILA, Philippines - Viva Communications, Inc. has joined forces with Cignal TV to create the Sari-Sari Channel. The new venture from two of Philippine TV’s most noteworthy figures is a 24/7 channel that will bring the finest movies and tele-dramas to Cignal TV audiences both here and abroad.

Viva Communications, Inc. chairman and CEO Vic del Rosario Jr. and Viva Communications, Inc. president and COO Vincent del Rosario III recently signed the contract with MediaQuest chairman Manny V. Pangilinan, Cignal TV president and CEO Emmanuel Lorenzana and Cignal TV COO Oscar Reyes Jr.

As the name aptly says, Sari-Sari, which is set to launch later this year, is a mixed bag of entertaining shows led by the new original films and mini-series that Viva will produce. An industry stalwart in films, music and TV, Viva is set to bring its much vaunted production expertise in interesting titles like Class 3-C Has A Secret, Barrio Kulimlim,  Kuya And Me, Sa Ngalan Ng Anak, Tabi Po and The Feb. 15 Club. 

Along with these shows, Viva is bringing to Cignal TV its stable of talents that includes some of today’s biggest stars, finest actors, directors and writers and its collection of big-screen box office hits. 

Viva Communications, Inc. is the leading film supplier in the country with a library of over 1,000 titles and is also a foreign film distributor.  It is also a software supplier for cable television like Pinoy Box Office, Viva-TV and TMC. Viva is also into talent management, music publishing, music recording, concerts and live events production.