TCL sponsors MI promo tour

MANILA, Philippines - TCL, a leading player in the global TV industry, sponsored the promotional tour of the blockbuster movie Mission Impossible (MI): Rogue Nation.

In recent years, the company has enhanced its global presence by transforming from a conventional TV manufacturer into a multimedia entertainment technology enterprise.

Entertainment marketing has helped TCL build brand equity globally, especially among the younger generation. In 2013, it bought the naming rights on the landmark Chinese Theatre in Hollywood. TCL also previously sponsored movies such as Iron Man 3, The Avengers, Transformers 3 and X-Men: Days of Future Past.

“TCL has emerged as a true player on the Hollywood landscape. The global reach of the brand made TCL a very valuable partner in building audience interest in Mission: Impossible — Rogue Nation,” said LeeAnne Stables, president of Worldwide Marketing Partnerships & Licensing at Paramount Pictures. 

“Entertainment marketing is a key part of our globalization strategy and is essential for our transformation into a multimedia entertainment technology enterprise,” added Warren Wang, GM of TCL Multimedia Overseas Business Center.

To provide more diversified entertainment content and smart TV experiences for users, TCL has developed GoLive, a revolutionary international video entertainment platform that delivers a diverse selection of licensed live content from quality TV stations around the world. It has also partnered with leading content providers such as iQIYI, Tencent Games and Roku, launching TCL iQIYI TV and TCL Roku TV.