‘50 Shades of Marketing’

MANILA, Philippines - PLDT VP for marketing Gary Dujali, responsible for some of PLDT HOME’s most successful campaigns, was one of the featured speakers in the recent holding of the Asian Marketing Leadership Summit called 50 Shades of Marketing organized by the Philippine Marketing Association (PMA).

Dujali, whose team gave excellent and multi-awarded campaigns the most recent of which were PLDT MyDSL’s Anna Banana and Ask Diego, was one of the 50 prestigious resource speakers from their respective fields (from the different multi-national and local corporations and businesses) featured in the summit. He spoke on the topic Future of Media Agencies.

Dujali’s message was simple. He encapsulated in five major points what media agencies of the future should be able to bring to us — relevant audience, beautiful data, invisible media, seamless media integration and media creation as opposed to media buying.

He said, “We, as marketers, cannot think in a linear fashion anymore.” Dujali warned of the risk with that kind of mindset. “In a sea of change, it is either we sink, or we swim,” he concluded.

The summit’s inspiration is endeavored in the mantra “To submit and be in control thereafter.”  The PMA aims to infuse enthusiasm into the dynamic marketing industry with the ultimate goal of bringing to fruition the desire of every brand marketer, delivering the greatest satisfaction to the consumers, with this event.