ITGTBAG Season 3 gets high rating

MANILA, Philippines - Filipinos just can’t get enough of E! Entertainment Television, the pop culture powerhouse from NBC Universal International Networks. The channel’s consistent ratings growth registered significant increase with the launch of the I Heart Pinoy block last July 27 on E! in the Philippines.

The block featured back-to-back premieres of hit original reality series It Takes GUTZ To Be A Gutierrez (ITGTBAG) Season Three and the brand-new E! Philippines-exclusive series The StyleList, Inc. Viewing of the block was dominated by a young and affluent demographic, which improved significantly from historical averages. Ratings highlights include:

It Takes GUTZ To Be A Gutierrez: Season 3 premiered on E! Philippines last July 27.

•The series’ highest-rated premiere to date among the core demo, Women 20 to 44, and other key demos such as Women 16+, Adults 20 to 44, and SEC ABC1 viewers.

•Ranked No. 1 out of 26 English GE/ lifestyle channels in its timeslot among SEC ABC1 viewers, and No. 3 among both Women 20 to 44 and Adults 20 to 44.

•64 percent of viewers were Young Adults 16 to 34, up 156 percent vs. channel average. 

The StyleList Inc. premiered on E! Philippines last July 27.

•Improved timeslot average by 102 percent among Women 20 to 44, 24 percent among Adults 16+, and 683 percent among SEC ABC1 viewers.

•Ranked No. 2 out of 26 English GE/Lifestyle channels in its timeslot among SEC ABC1 viewers.

•81 percent of viewers were Young Adults 16 to 24, up 376 percent vs. channel average.