DZMM’s Konsyumer Atbp marks one decade of serving the Filipino consumer

MANILA, Philippines - DZMM consumer education program Konsyumer Atbp marks its 10th year of serving Filipino consumers with Konsyumer Expo, which will offer activities that educate consumers on their rights and responsibilities and entrepreneurship.

The expo, to be headlined by anchors Alvin Elchico and Department of Trade and Industry (DTI) Undersecretary Vic Dimagiba, will be held on March 20 and 21 at SM Megamall’s Megatrade Hall.
A series of consumer lecture sessions will be offered to participants that tackle a wide range of consumer issues. It will be attended by 50 Bidang Konsyumers who were selected via the program’s weekly contest, but will be open to the public. High school students will also participate in an on-the-spot essay writing contest.

On Saturday, Konsyumer Atbp will broadcast live from the expo, featuring past anchors that include Winnie Cordero, Angelo Palmones and former DTI Undersecretary Zenaida Maglaya. Select Bidang Konsyumer winners will also be recognized as Konsyumer Patrollers who will be part of the program’s new segment Bidang Konsyumer.

In the segment, Konsyumer Patrollers will bring in complaints and customer-service concerns, and will encourage listeners and viewers to be more vigilant.

For the past 10 years, Konsyumer Atbp has provided its audience proper information that affects their daily lives, issues and concerns on consumer rights and responsibilities, product quality and safety, and frontline government services and projects. It also tackles consumer news for the day and discusses pressing consumer and business issues.

The program, co-produced by ABS-CBN and DTI, has received honors from different award-giving bodies. Last year, it was recognized by the Civil Service Commission (CSC) for its “unwavering support to reduce bureaucratic red tape and to create an honest, responsible, transparent and efficient civil service.”

It was also named Best Public Service Program for Radio at the KBP Golden Dove Awards in 2009, 2010 and 2011, and Best Educational Program for Radio at the Catholic Mass Media Awards (CMMA) in 2008, and got finalist certificates from both organizations in 2012 and 2013.

Tune in to Konsyumer Atbp on Saturdays at 10:30 a.m. on DZMM Radyo Patrol Sais Trenta.