GMA turns over 1,783 bags to Phl Red Cross

MANILA, Philippines - GMA Network continues to make a difference in the lives of Filipinos with the annual Kapuso Bloodletting Day held in key areas across the Philippines.

Now on its seventh year, the Kapuso Bloodletting Day is a project of GMA network’s Corporate Affairs Division in cooperation with the Network’s socio-civic arm, GMA Kapuso Foundation and GMA Regional TV, in partnership with the Philippine Red Cross.

The event, which encouraged the entire Kapuso workforce to take part in saving lives by donating blood, was held last Feb. 11 at GMA Network Center in Quezon City. The whole-day affair saw employees, officers, artists and even their family and friends taking time out from their daily work activities to participate in the worthy cause.

The initiative was also extended nationwide with bloodletting drives held in the regions, namely, Ilocos, Dagupan, Bicol, Cebu, Iloilo, Bacolod, Cagayan de Oro, Davao and GenSan, last Feb. 14.

The Kapuso Bloodletting Day yielded a total of 1,783 blood bags (799, 550 cc) with the event in Quezon City producing 333 blood bags (147, 050 cc) and the regional bloodletting drives producing 1,450 blood bags (652, 500 cc).

“This event was a success, not only because the donations this year surpassed the prior year but also because this huge turnout and continued support is a testament to our solidarity with the network’s commitment to uplift the lives of our fellow Filipinos,” says GMA Kapuso Foundation EVP and COO Mel Tiangco.

“None of this would be possible without the generosity and bravery of each Kapuso donor who believe in and donated to our cause,” she adds.

GMA corporate affairs AVP Teresa Pacis, meanwhile, says this activity is a concrete means by which employees can engage in the network’s corporate social responsibility efforts. “The annual bloodletting program is an integral part of our CSR platform. We look after the welfare of our employees by encouraging them to mine the health benefits of donating blood. At the same time, we get our employees to actively take part in enriching the lives of our fellow Filipinos.”