MANILA, Philippines - PLDT and Smart Communications, Inc. (Smart) have entered into a Philippine multi-year collaboration with The Walt Disney Company Southeast Asia, through its interactive entertainment arm Disney Interactive, that will bring a wealth of new and exciting digital content offerings to users in the country.
The unique collaboration is the first direct partnership for Disney Interactive with a telco company in the Philippines and will offer subscribers access to the entire breadth of the Disney Interactive portfolio, which includes popular digital titles under the Disney, Pixar, Marvel and Lucas Film brands such as Frozen, Big Hero 6, The Avengers and Star Wars, among others.
“With this partnership, the first of its kind in Southeast Asia, users will now have access to an unprecedented amount of digital entertainment content from Disney, including mobile and online games, visual e-books, value-added content services and other co-branded mobile and home entertainment products for the combined 75 million mobile and broadband subscribers nationwide of PLDT and Smart,” said PLDT and Smart president and CEO Napoleon Nazareno.
“We have forged partnerships with the world’s biggest brands and digital companies in order to bring world-class services to Filipinos. We have created value-packed bundles that cater to our subscribers’ unique lifestyle needs, and made sure that these are all backed up by the largest and most advanced network in the country today. These are the initiatives at the core of our ‘Internet for All’ message,” said Charles Lim, EVP and Wireless Consumer head of Smart.
“Disney’s collection of entertaining and engaging characters for the young and young-at-heart has captured the hearts and minds of Filipinos over the years, and Smart is more than proud to bring the Disney magic to fans through the mobile devices,” Lim added.
“As Filipinos continue to embrace digital technology, it is pertinent that we provide fans content on these various multimedia platforms so they can enjoy the Disney experience at their leisure and convenience,” said James Gray, GM of Disney Interactive, The Walt Disney Company Southeast Asia. “Working closely with the right locally popular brands like Smart and PLDT is important as they also seek to bring the best digital and multimedia experiences to their users.”
For the initial offering, Smart subscribers will get full and attractively priced access to Disney mobile game titles such as Marvel Avengers Alliance, Frozen Free Fall, Big Hero 6, Bot Fight and other offerings such as e-books and online games.
Subscribers can easily download the mobile games from the GameX portal (gamex.ph/disney) and play them on their mobile devices. Users can conveniently purchase the games using their prepaid credits or charge it on top of their post-paid bills.
Smart is also planning to release Disney-branded content packages for prepaid, post-paid and broadband plans, enriching the overall experience of subscribers with a full suite of games, apps and e-books.
The same complete suite of digital content from Disney will also be available to PLDT Home subscribers nationwide.
The two brands will also help promote Club Penguin (www.clubpenguin.com), Disney’s innovative online multiplayer virtual world designed especially for kids to interact with other children in the Philippines and around the world. Through various in-app games, chat and interactive activities, Club Penguin fosters a digital experience that is fun, engaging and safe for use by kids of any age.
For details, visit www.smart.com.ph/disney or www.pldthome.com. For news and updates about Disney Interactive, log on to www.disneyinteractive.com.