Chowking welcomes Kris as newest franchisee

MANILA, Philippines - For a hardworking career mom like Kris Aquino (photo), a woman who juggles acting, hosting, endorsing and parenting, finding time to celebrate success seems almost impossible. But being the type of person whose passion is fueled by happiness, Kris has learned to appreciate everyday wins, no matter how big or small.

From squeezing in a home-cooked meal after a long day of taping, to planning short out-of-town trips with her two boys, Kris makes sure to reward herself for her hard work.

“A lot of things happened this year — good and bad — but I see them all as contributors to building my character,” Kris shares. “I can say that I am really blessed with everything that has come my way so it’s important for me to find ways to celebrate everyday wins.”

In spite of Kris’ triumphs, she doesn’t stop pursuing more. “I want to be successful for my kids. They keep me going.”

Endorsements play a big part in Kris’ thriving career, that’s why it isn’t new to see her on TV or billboards mounted along highways across the country. Between businesses and promotions, however, one brand seemed to harmonize well with Kris’ taste and beliefs.

“I feel that if you’re going to endorse a brand, it should be something that’s both aspirational and reachable,” says Kris. “But it’s different if it’s about being a franchisee. One should invest in something they really trust and love.

“That’s what I felt when I chose to partner with Chowking. Not only do I really love their food, it’s a brand I’ve found that’s comforting and one I trust that can bring me more success.”

Kris recounts how making stops at Chowking during long road trips for KrisTV tapings has been a ritual for her crew. “I really love their menu! Believe me, I’ve had countless takes in the shoots and the food is just irresistibly good,” she shares.

The partnership between Kris and Chowking says a lot about the trust and harmony between Kris and the largest network of Chinese restaurants nationwide — an ultimate testament of support, a clear indication that the relationship is not just for commercials.

The union commenced when Kris endorsed some of the fastfood’s Chinese favorites earlier this year, Chinese-Style Fried Chicken and Chunky Asado Siopao. Kris opened her first Chowking franchise last month, located at Ali Mall in Cubao, Quezon City.

At present, Chowking currently boasts of over 400 branches in the Philippines. Some of the leading delicious Chinese favorites in their roster are the Chinese-Style Fried Chicken, Chunky Asado Siopao, Pork Chao Fan and the Meaty Wanton Mami.

“We have always served our food to satisfy and energize our customers, keeping in mind that they deserve only the best as a reward for putting in the effort to create better lives every day for themselves and for their loved ones,” says Ferns Yu, president of Chowking.

Yu notes that Kris’ practice of celebrating everyday wins is in sync with the brand’s principle behind serving good food to its consumers and key to Chowking’s success.

 “2014 has been yet another positive year for Chowking. We are aggressively renovating and opening new stores and this move with Kris is one of the best highlights of this endeavor,” says Yu. “It’s a rare opportunity to have your endorser as a franchisee. Perhaps, there’s really harmony between Kris and the brand.”