GMA Network bags Araw Values awards

MANILA, Philippines - GMA Network brought home top honors at the recently-held Araw Values Awards.

GMA bagged a total of 10 awards including a Platinum for Branded Communications: Commitment to Truth, Honesty and Integrity — the highest honor given in the advertising competition — for Champion Detergent’s Kapuso Mini Sine, Gustin. It also won a gold for Advocacy Communications: Commitment to Truth, Honesty and Integrity.

Inspired by true events, Gustin tells of a young boy who returns a bag filled with money to its rightful owner.

Meanwhile, GMA News and Public Affairs’ Think Before You Click, an advocacy campaign that promotes the responsible use of social media, also adds another feather to its cap as it won a Silver Medal for Advocacy Communications: Respect for Law and Authority and The Promotion of Self-Discipline.

GMA also earned seven Bronze Medals with six of them bestowed on its branded content. GMPI’s Christmas Short Films, Memory Lane (in partnership with KFC) and Love is Blind (in partnership with Del Monte Philippines), were named double winners for Reverence for Family Unit or Marriage or Responsible Parenthood for both Branded Communications and Advocacy Communications, while Munting Sakripisyo (in partnership with KFC) won in the Branded Communications: Respect and Care for Human Life, Dignity and The Rights of All category. GMA’s New York Festivals award-winning kiddie program, Tropang Potchi, likewise bagged a Bronze for Branded Communications: Commitment to Truth, Honesty and Integrity.