More magic moments with John Lloyd Cruz

MANILA, Philippines - Magic moments with John Lloyd Cruz continue as he is set to surprise more consumers with his unexpected arrival, giving away gifts and more.

John Lloyd recently graced Magic’s media launch for its latest TVC campaign held at the Crowne Plaza in Ortigas Center. The longtime Jack ‘n Jill Magic brand ambassador said, “The team and I are looking forward to bringing more magic to different localities around the country like Baguio City. Participating in the activity has changed my life in a unique way. I am truly thankful to Jack ‘n Jill Magic for giving me this opportunity.”

The TVC campaign marks John Lloyd’s four years of partnership with Magic. The latest commercials showcase various stories of excitement and kilig moments — consumers enjoying their favorite Magic variants in different places and occasions like in a basketball game and during a family bonding at home, in anticipation of John Lloyd’s arrival.

Also presented during the event were the brand’s new sub-brand logos and distinctive packaging. The latest designs feature a striking balance between straight and curvy edges, and are rendered in bright hues of red, blue and yellow to represent modern lifestyles and vibrant personalities.

Meanwhile, after the success of his recent movie The Trial, John Lloyd said that he’ll be taking some time off to think about his next career moves with his contract with ABS-CBN ending soon. “I’m not getting any younger so for every commitment that I do, I have to be sure about it. You need to be careful because you’re talking about the next two or three years of your life. So, this year will be somewhat challenging,” shared John Lloyd.

Check out John Lloyd’s adventures on the official Magic Cracker YouTube channel and the Magic Facebook page at https://www.facebook.com/magiccracker.