Alfred & the HOO factor

MANILA, Philippines - Alfred Vargas (photo) is one of the most talented and accomplished actors of his generation as he appeared in mainstream movies and top-rating TV series. Alfred took a brief hiatus from the entertainment scene until he was elected in 2013 as congressman of the fifth district of Quezon City. 

Recently, Alfred took another step forward in his career as he signed on as one of the endorsers of the House of Obagi (HOO) for its The HOO Factor campaign. Anchored on men who are considered achievers in their respective fields, it is built around the idea that any woman could have The HOO Factor and get a man like Alfred to notice her beauty and glowing skin because she regularly goes to HOO.

Founded on a renowned skin care brand worldwide, HOO (which is the exclusive distributor Obagi medical products in the country) is now a destination for skin health restoration and transformation for any woman to achieve beautiful and younger-looking skin at any age. The HOO 360 series, a set of holistic treatment programs that combines the latest medical skin treatments and tried and trusted prescription-strength skin care products, designed and administered only by board-certified dermatologists and plastic surgeons, guarantees results that any woman can see and feel, giving her The HOO Factor.

Stephen Lacson, MD, FPDS, medical director of HOO, explains further that HOO is proud of its roster of Philippine Dermatological Society (PDS) board-certified dermatologists and Philippine Association of Plastic, Reconstructive, and Aesthetic Surgeons (PAPRAS) board-certified plastic surgeons, “The HOO medical team, given their years of clinical expertise, has crafted treatment programs to address specific skin woes like acne, anti-aging, pigmentation, weight management as well as surgical programs that enhance the face and body.” 

A woman with The HOO Factor has something intangible in her — something akin to the X-Factor, hence the name of the campaign — that will make men take a second look to appreciate her beauty. “Our idea is that someone like Alfred — or your boyfriend or husband — will take a second look at a woman and notices her overall radiance that she achieved with HOO’s products and treatments,” says Eileen Marcelo, HOO’s VP for marketing.

“Alfred was chosen to be part of the campaign because aside from being an achiever in the fields of entertainment and politics, he also knows how to appreciate beauty,” she adds. 

Alfred, for his part, says that HOO can help bring out the best in every woman. “True beauty, for me, emanates from confidence and a positive outlook in life. HOO helps every woman to tap the inner glow and beauty that each of them has and it radiates and exudes from within her. The woman with The HOO Factor is irresistible and every man will surely take more than a second look at her.”

HOO has branches in Trinoma, Greenbelt 5, Robinsons Place Manila, SM City North EDSA, Alabang Town Center, Festival Mall, SM City Pampanga, SM City Bacoor, Robinsons Galleria and Greenhills Shopping Center. For details, visit HOO’s official website at www.houseofobagi.com or call its hotline at 81-OBAGI (62244). Follow the brand on Twitter (@houseofobagi), Instagram (@houseofobagi) or like its official Facebook page Houseofobagi.