Alex Gonzaga for Parachute bags

MANILA, Philippines - Alex Gonzaga (photo) has been named the new endorser for Parachute Bags, appearing in the brand’s billboards, print and digital ads.

Her being introduced as the endorser is tied to the launch of the Parachute Fashion + Function campaign featuring the latest bag collection.

The Parachute brand is always about form, fashion and function. The bags started out as foldable and convertible eco-bags for easy storage. The new line gives more focus on functional compartments and pockets.

Bags are available online on zalora.com, lazada.com, www.shopparachutebags.com, Rustan’s Department Stores, Robinsons Department Store in Galleria, Filinvest, Metro Gaisano (Market! Market! and Colon, Cebu), Lee Plaza in Dumaguete City, Felcris in Davao, Gaisano in Cagayan and selected stores nationwide.