Iya champions Taiwan Excellence brands in Phl

MANILA, Philippines - Taiwan Excellence, a campaign to raise awareness and preference for Taiwanese brands and industries among Filipino consumers, recently announced Iya Villania as its latest celebrity endorser.

She embodies the modern Filipino character: One who always strives for excellence in everything she does. This attribute makes her the perfect fit to represent Taiwan Excellence brands in the Philippines.

Committed to providing innovative and reliable products, the Taiwan Excellence campaign, organized by Taiwan’s Bureau of Foreign Trade (BOFT) and implemented by the Taiwan External Trade Development Council (TAITRA), will introduce 54 top-quality Taiwan brands to the Philippines which fall under different industries such as information and communications technologies (ICT), home and living, and sports and leisure. These brands include Acer, Asus, BenQ, Transcend, TECO, Tatung, HCG and SYM. In photo with Iya is TAITRA EVP Walter M.S. Yeh.