The return of Transformers

MANILA, Philippines - Michael Bay’s fourth installment of the mega-blockbuster franchise  Transformers: Age of Extinction  premiered last June 19 at the Hong Kong Culture Center, which was transformed into an IMAX 3D theater. The film begins its global roll-out in IMAX (and regular 3D and 2D) theaters on June 25, including the Philippines.

The red-carpet event and screening took place at the Hong Kong Culture Center, which received a makeover of IMAX proportions exclusively for the event — complete with a 60-by-34-foot IMAX screen and IMAX’s proprietary projection and sound technology.

Attendees saw up close and personal the new IMAX 3D Digital Camera, which was flown to the premiere from IMAX’s headquarters in Toronto where it is housed. Transformers: Age of Extinction is the first feature film to have been captured using the state-of-the-art 3D camera.

Attending the world premiere were director Bay, Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Li Bingbing, T.J. Miller, Han Geng and the band Imagine Dragons, which wrote the original song Battle Cry for the film and performed live on the rooftop of Harbour City following the film’s screening.

“With Transformers: Age of Extinction, Michael Bay is taking IMAX 3D to the next level — putting moviegoers smack in the middle of the action with the Autobots as audiences have never seen before,” said Greg Foster, senior EVP of IMAX Corp. and CEO of IMAX Entertainment. “We could not be more pleased to partner with our friends at Paramount to premiere the film at this one-of-a-kind world event.”

“We are thrilled to be partnering with IMAX in Hong Kong as we debut Transformers: Age of Extinction on the worldwide stage,” said Rob Moore, vice chairman of Paramount Pictures. “IMAX’s 3D experience is a perfect fit for the size and spectacle of Michael Bay’s new film and will excite and entertain audiences at the world premiere and around the globe.”

Exclusively in IMAX theaters, sequences filmed with the camera will expand to fill more of the IMAX screen and provide moviegoers with even greater scope, breathtaking image quality and earth-shattering 3D for a truly immersive experience.