Electrolux launches Delightful-E Yummy campaign

From left: Andrea Pionilla, Electrolux marketing manager; Kendra Kramer and Cheska Garcia-Kramer; Janice Crisostomo-Villanueva; Chef Rosebud Benitez; Malu Estaris, Electrolux GM; Chef Bruce Lim; Daryl Umali, Electrolux product manager for cooking appliances; Kim Viray, product marketing supervisor of small appliances category; Apple Villar, product marketing supervisor of Fabricare; Rizel Raganit, Electrolux management trainee for marketing communications; and Artem Alabastro, product marketing associate    

MANILA, Philippines - Electrolux launches its Delightful-E Yummy campaign at its new home in Bonifacio Global City. The housewarming party and campaign launch were made more interesting by cooking demonstrations led by brand ambassadors celebrity mom and daughter Cheska and Kendra Kramer, Chefs Bruce Lim and Rosebud Benitez and mompreneur Janice Crisostomo-Villanueva.

“Electrolux believes that the kitchen is the heart of home,” shares Andrea Pionilla, marketing manager of Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”

Through the campaign, Electrolux aims to encourage family bonding experience by enriching food preparation time and sharing meals together. Included in the campaign are easy-to-do delicious recipes that the whole family can enjoy and at the same time prepare together.

For details, visit The Electrolux Little While Book Facebook page.

 

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