Summer bride Kim Jones for Neutrogena

MANILA, Philippines - As yet another hot and humid summer makes its way in, Neutrogena offers Filipinos a powerfully effective yet skin-friendly way to stay protected from the sun.

The international skin care brand recently unveiled the Ultra Sheer sun protection range which features the patented and breakthrough sun protection technology complex Helioplex.

According to Ella Reyes-David, senior brand manager for Neutrogena Philippines, Helioplex was specifically engineered to deliver very high, very broad and photostable UV protection.

“Helioplex is photostable which means that it does not lose its effectiveness even with continued exposure to sunlight,” she said. “It also provides the full coverage for UVA/UVB spectrum by harnessing two proven safe and effective sun screens, Avobenzone and Oxybenzone.”

Reyes-David also noted that Ultra Sheer with Helioplex is “ideal for Philippine summers.”

She added, “It can really get very hot and sticky during summer, even if you’re just walking around the metro. Ultra Sheer with Helioplex has Dry Touch technology which essentially means that it does not leave that sticky white film or residue upon application. It is also water- and sweat-proof, non-greasy, and in fact, leaves a light velvety feel that doesn’t feel uncomfortable at all.”

Ultra Sheer with Helioplex has SPF 50 sun protection range, and has specific variants available for face and body.

Filipino-British model, host, blogger and bride-to-be Kim Jones (who’s going to wed Jericho Rosales in May) was also introduced as the new face of the brand. Jones is a self-confessed Neutrogena user ever since her growing up years in Australia.