John Lloyd Cruz takes the Superbods challenge

MANILA, Philippines - The Century Tuna Superbods is back, and it’s bigger, sexier and hotter than ever. With John Lloyd Cruz joining Anne Curtis as the brand’s newest endorser, Century Tuna celebrates transformations towards a healthier, sexier body.

Happening from April 25 to 27, the Century Tuna Superbods Super Challenge gathers celebrities and beach lovers in Boracay.

This year, the event takes an intriguing twist as John Lloyd is tapped to inspire patrons of Century Tuna in joining the challenge. For six weeks, the matinee idol will undergo the superbods diet and workout plan designed by top nutritionist Nadine Tengco and fitness trainer Jim Saret. The superbods diet and workout plan are accessible to the public through the My Road to Superbods website. 

The twists make the Century Tuna Superbods even more exciting, as envisioned by Greg Banzon, GM of Century Pacific Food, Inc.

“We all know that Century Tuna Superbods is one of the most awaited summer events in the country and this year, we did our best to offer something new,” he said. “By presenting John Lloyd Cruz as a Superbod, we want to inspire our loyal customers to take their own journey towards health and fitness.” 

“I’m thankful that Century Tuna chose me for this challenge. It’s inspiring because when I turned 30, my wish for myself is to be healthy. With this challenge, I am really trying to achieve a 360-degree turn in my lifestyle,” said John Lloyd.

The transformation, he explained, will provide him greater room for experimentation when accepting roles: “My body is my tool as an actor, and the roles I take are affected by how I look, including my physique. When I become a Superbod, it’s exciting to think of the roles and scenes that I can do.”

Meanwhile, Anne shared, “It’s always a pleasure to represent a product that you truly believe in. That’s why I’m happy and grateful to be chosen as Century Tuna’s endorser again. I also feel honored to be given the opportunity to bring the message of health and fitness to more people through Century Tuna.”

Boys Night Out DJs Slick Rick, Tony Toni and Sam YG were also launched as celebrity challengers who will undergo the six-week challenge found on the website, which features a daily-workout program and a systematized meal plan, featuring the original healthy meat, Century Tuna Flakes in Oil. Century Tuna contains Omega 3, which helps burn body fat, shrink abdominal fat cells and stop certain genes that trigger inflammation on belly fat, in addition to promoting a healthy heart.

After the challenge, the DJs, together with John Lloyd and Anne, will head off to Boracay for fun activities leading to the finals of the Century Tuna Superbods SuperChallenge 2014, a competition for males and females between 18 and 35 years old with a healthy body and passion for an active lifestyle.

Now on its fifth season, the Century Tuna Superbods will hold go-sees in Luzon, Visayas and Mindanao. Interested parties should visit SM Mall of Asia Music Hall today.