The faces of BUM

MANILA, Philippines - Stars do not just play the part. They also look and dress the part. Thus, snagging endorsements for a clothing line is common among them.

This explains the inclusion of Diego Loyzaga and Jane Oineza as the latest brand ambassadors of BUM, along with Nash Aguas, Ella Cruz and Bea Binene. BUM is one of Diego and Jane’s biggest endorsements so far. Jane has done print ads in the past.

“I’m part of Mirabella,” Diego shares what will keep him busy in the coming days. “It will premiere end of (the month); I’ll be joining Julia Barretto, Enrique Gil and Sam Concepcion.” The son of Cesar Montano and Teresa Loyzaga will take a breather from his laid-back life in Australia, where most of his relatives are based.

As for Jane, she is seen on A.S.A.P. and its segment Chill-Out every Sunday. “I did Muling Buksan Ang Puso which ended sometime in (October) last year. I’m doing something new,” she says. Although the project is still in the works, Jane cannot contain her excitement.

Away from the klieg lights, Diego went to school in Australia and finished his high school education. “I’m now entering college,” he adds. If people see him “getting in and out of showbiz,” the Star Magic talent clarifies, it’s because of his Australian citizenship. “I need to go back there in a year.”

Where is show business in his life now? “I’m more focused now on showbiz,” Diego replies. “It’s 100-percent showbiz.” Aside from acting, fans hope to see him play the guitar and perform some tunes like his actor-director dad does. With Mirabella and BUM on his list of assignments, taking a breather is all worth it for Diego.   

Meantime, Diego and Jane will take the lead in spreading the newest BUM campaign called “Unleash Your RealiTEE.” It brings to the fore such ideas as “Change is constant, which is also a means for survival,” “Breaking free and unleashing one’s real identity,” and “Stepping out from the shadows of conventional and mainstream fashion.” Still sticking to its edgy, grunge, Goth-inspired style, BUM offers new items (like polo) in vibrant, cool colors that are wearable.     

“It doesn’t stick to one theme anymore,” says Diego about the clothing line, which is also exploring the street wear fashion. “It’s about (unleashing) your reality.”

“When it’s needed, I wear dresses,” says Jane. “I wear something comfy as my everyday wear. It’s (a piece of clothing like T-shirt, pants or jacket that allows) me to move freely. Every person is different and has his own clothing preference. Clothes tell the personality of an individual.” Thus, clothes go beyond its utilitarian purpose.

If ever one wonders why young Kapamilya stars are well-groomed and well-dressed, it’s because they have fashion stylists in ASAP, Jane says. It’s not surprising why they always look the part.

(Check out Bum’s Summer Collection at the department stores near you. For details, log on to www.bumequipment.com.ph or follow its Twitter account at @officialbumph.)