GMA News TV launches Ugaling Wagi

MANILA, Philippines - GMA News TV has launched a new ad campaign that focuses on a matter so often forgotten today — good manners and right conduct.

Titled Ugaling Wagi, the new campaign features the tandem of clueless Juan and the goofy Kalabaw, who gives him advice. Kalabaw and Juan present good manners and right conduct in various scenarios at the table, in school, on the road and even during funerals. Presented in a short and humorous way, the capsules are enlightening for both kids and adults. 

Each scenario is presented in a 45-second comics style plug, drawn by GMA News TV art director Jay Javier and written by copy specialist Ruth Guhit. 

“We’re great believers in television for social change so we hope Ugaling Wagi serves as a cheerful reminder for our viewers to be more disciplined and respectful of others,” says GMA News TV channel head Nessa Valdellon. 

Ugaling Wagi comes on the heels of GMA News TV’s successful Filipiknow capsules on Philippine culture and traditions.