Ginuman Fest 2014 opens in Tondo

MANILA, Philippines - In line with its 180th anniversary this year, Ginebra San Miguel opens 2014 with the first leg of its annual Ginuman Fest series that will happen at Tutuban Center Parking Grounds tomorrow, Jan. 25.

For its maiden leg in Tondo, Manila, Ginebra San Miguel, Inc. (GSMI) assembles some of its brand ambassadors led by rock bands and certified OPM hit-makers The Itchyworms, Callalily and Rocksteddy; Jhong Hilario; Solenn Heussaff; and Marian Rivera, who posed for the brand’s iconic calendar for the second time. 

Now on its third year, Ginuman Fest 2014 is consistent in giving its solid kalahi something to look forward to in each of its legs as it promises evenings with great music as the brand’s impressive line-up of ambassadors perform their greatest hits.

Ginuman Fest also has lots of games where every kabarangay can win prizes in the event’s side-games. Concertgoers will be able to sample and purchase other GSMI products such as GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin, Gran Matador Brandy, Antonov Vodka and non-alcoholic beverages at the venues.

The brand is also launching the Ginuman Fest Crew led by radio DJ Jec Lubrin who will assume the role of Boy Hamon. He and the Ginuman Fest Crew will travel to 15 destinations of the concert series and will document each leg showing not only the main event but also never-before-seen footage of what’s really going on behind-the-scenes in every Ginuman Fest leg, plus a coverage of the mini-city tour of each destination.

The Ginuman Fest will invade Baguio City on Feb. 8 and Calamba, Laguna, Feb. 21. Other Ginuman Fest venues include San Jose, Nueva Ecija; Calapan, Mindoro; Balanga, Bataan; Lingayen Pangasinan; Bantay, Ilocos Sur; Baliwag, Bulacan; Catanauan, Bondoc Peninsula; Bayombong, Nueva Vizcaya; Tuguegarao, Cagayan Valley; Daet, Camarines Norte; and Batangas City, Batangas and will culminate in San Juan City, Metro Manila in June.