The Glo-Co Celebrity Endorsers, Part 2

On Jan. 4 this year, Funfare published the roster of Glo-Co Celebrity Endorsers and it elicited positive reactions from readers, especially fans of stars of yesteryear. The list even merited mention on DZMM’s Music & Memories, the widely-followed Sunday afternoon program hosted by Boots Anson-Roa and Willie Nepomuceno which was unkindly taken off the air for whatever reason, making its avid followers (this one included) very angry. (The good news is that Ogie Alcasid, now the music director of TV5 who really knows what good music is and what beautiful memories are, might revive the program soon.)

There’s a popular demand for a Part 2 of the Glo-Co honor roll. Here it is, also prepared by Funfare’s “other beauty expert” Celso de Guzman Caparas, covering the period between 1949 and 1954 with endorsers (and their “beauty tips”) from different studios (Sampaguita, LVN, Premiere, Lebran, Nolasco Bros., Balintawak, Liwayway and Royal:

• Alicia Vergel — “Glo-Co Tonix puts you in the mood for romance!”

• Amelia Amante and Virgilio Araneta — “Live happy, romantic lives…glorify your hair with Glo-Co hair glamour hair aids.”

• Ben Perez — “Only Glo-Co Tonix gives my skin and hair this fragrant care.”

• Celia Flor — “I use Glo-Co beauty crème soap to be sure of daintiness, sure of charm.”

• Danilo Montes — “Glo-Co Tonix is excellent as a face lotion; it leaves my skin pleasantly cool and refreshed.”

• Elena Costa — “I have no secret beauty formula…I use Glo-Co beauty aids!”

• Elena Mayo – “Glo-Co Hollywood face powder makes my complexion lovely and gives me youthful looks.”

• Gil de Leon — “Nothing can beat Glo-Co Tonix as a scalp and skin lotion. If you aren’t using it yet, a great treat is in store for you.”

• Gloria del Castillo — “It’s easy to achieve facial perfection with Glo-Co facial powder.”

• Gracita Domiguez — “The fragrance of Glo-Co beauty crème soap is simply captivating.”

• Guia Imperial — “The rich, creamy lather of Glo-Co beauty crème soap leaves my skin tingling fresh and delightfully scented!”

• Joan Page — “Whether I am in Hollywood or in the Philippines, my favorite soap is Glo-Co, it leaves my skin blemish-free and baby-soft.”

• Joji Felix, Miss Aviation 1954 — “Glo-Co Beauty Pat foundation keeps a well-groomed complexion day and night.”

• Leila Morena and Jose Padilla Jr. — “Glamour is part of our business, that’s why we use Glo-Co beauty aids on and off the studio set.”

• Leopoldo Salcedo — “I always take a brisk of Glo-Co Tonix scalp massage before fixing my hair…I think it’s important to good grooming!”

• Lita Rio — “Glo-Co face powder flatters my complexion, gives a smooth, velvety-soft tint on my face.”

• Mario Montenegro — “Glo-Co Tonix gives a refreshing lift on my personality.”

• Milagros Naval — “Glo-Co beauty aids make me confident of my facial charm.”

• Nida Blanca — “You can’t imagine how Glo-Co face powder lights up my face.”

• Nora Linda — “I use Glo-Co face powder…the secret of glamorous appeal lies on the selection of correct glamour aids.”

• Norma Vales — “You, too, can have lovelier hair! Trust Glo-Co Brillantines to expose the natural luster in your hair.”

• Pancho Magalona — “To my knowledge, Glo-Co Tonix is the only one of its kind — a hair and skin tonic, both in one. It gives double value for my money and I like its masculine fragrance best.”

• Priscilla Cellona — “Glo-Co face powder’s satin smooth texture and lingering delicate fragrance lend my skin a soft, romantic glow!”

• Reynaldo Dantes — “Perfect grooming is no problem when you use Glo-Co Tonix.”

• Rogelio de la Rosa and Leila Morena — “Glo-Co beauty aids are the favorite of movie stars.”

• Sylvia Rosales — “Glo-Co beauty crème soap gives me an aura of irresistible charm.”

• Tessie San Juan — “I feel so confident even under the strong klieg lights and Glo-Co face powder gives my skin a petal-soft texture!”

• Vida Florante — “It brings out the ravishing beauty of my face that’s why I use Glo-Co face powder.”

(E-mail reactions at [email protected]. You may also send your questions to [email protected]. For more updates, photos and videos visit www.philstar.com/funfare or follow me on www.twitter/therealrickylo.)