ABS-CBN launches shopping channel

MANILA, Philippines - Filipinos won’t have to leave their homes to shop for highly reliable, reasonably priced and world-class household products by tuning in to ABS-CBN’s newly-launched TV shopping programs that give them a rich and informative retail experience.

O Shopping Channel has started broadcasting 24/7 shopping programs via SKYcable and Global Destiny on Channel 11, as well as programs through ABS-CBN’s Channel 2 and Studio 23 in October.

Viewers have the opportunity to choose from a wide range of products trusted by customers worldwide, from kitchenware to home, exercise and beauty products at reasonable prices.

“The nature of our products is designed for working women and moms at home. We will have products for men, the household in general, and at some point, even products that cater to children. As we roll out more products, we will cater to the entire family,” said Paolo Pineda, head of ABS-CBN Business Development.

O Shopping’s innovative and entertaining TV shopping programs also empower consumers by providing comprehensive information about the products, which include a home power laundry rack, a stovetop oven, a double pan, a 3D rolling hair styler, a roller slide, a handblender, among others.

Teleshoppers can pay cash on delivery or on mobile POS debit card and credit card (MasterCard and Visa).

Pineda said that O Shopping will also eventually offer cosmetic products, and other merchandise that will be demanded by its customers.

O Shopping will also serve as an additional distribution platform for the licensed products under ABS-CBN brands, he added.

“We have a complete line of Juan Dela Cruz merchandise available, Kris Aquino-branded products and UAAP merchandise. This is just to complement the existing retail channels that are working with us today,” said Pineda.

O Shopping is a joint venture between ABS-CBN and CJ O Shopping Corporation, one of the largest home shopping companies in the world that also has presence in Shanghai, Tianjin, and Guangzhou in China, as well as in India, Vietnam, Thailand, Japan and Turkey.

O Shopping has signed CJ Korea Express, the CJ Group’s logistics arm, to deliver products in Metro Manila, and shipping and logistics company 2Go for deliveries outside Metro Manila.

Hosted by Victor Anastacio, Charlotte Barredo, Cara Eriguel, Hiyasmin Neri, Lara Sayo and Virginia Pozon, O Shopping’s programs air around the clock daily on SKYcable and Destiny Channel 11, and airs programs on Studio 23, at 1 to 2 a.m. and 5 to 6 a.m. from Mondays to Fridays and at 1 to 2 a.m. on Saturdays and Sundays, and on ABS-CBN Channel 2 after Banana Nite from Mondays to Fridays, after Sports Unlimited on Saturdays, and after Sunday’s Best on Sundays.