Philip preems today on TV5

MANILA, Philippines - For years, Philip Abadicio has always been associated with the success of the products and brands he launched for his clients. As a PR practitioner, he established RPA & Communicate where he mastered the ropes of the lifestyle industry. Thus, it gave him the chance to hobnob with some of the country’s known celebrities in society, showbiz, business, politics and media. It also brought out the friendliest and most intuitive side of his personality as captured on-cam in his latest quest as lifestyle TV host on TV5’s news channel, Aksyon TV. He adds color to the viewing experience with the lifestyle magazine and talk show on its second season called It’s More Fun with Philip every Sunday at 8:30 p.m.

With a renewed contract, he will host a new show titled Philip – Lifestyle Guy, which will air its initial telecast today at 11 a.m. on TV5.

“It’s a lifestyle show that makes the audience experience the delicious food we eat, the wonderful places we visit, the latest gadgets we try, the latest fashion, the beauty fixes and the spa treatments we enjoyed. It’s a show that gives the audience the chance to win these experiences and thus, share with them all the lifestyle aspects we featured in the show,” he relates. The new show is made for nanay, tatay — 25 to 45-year-old men and women — and their kids who would like to experience various lifestyle genres, at the confines of their own living rooms.

As a lifestyle host, Philip believes that there are a lot of things to be discovered by Filipinos from all walks of life. “A good lifestyle,” he says, “must not only be enjoyed by people who can afford, but must also be made relevant to all our kapatid here and abroad.” It’s an eye-opener on how life can be lived in style and with loads of fun. “We hope to provide a lifestyle show where we all learn and be more conscious of the beautiful, inspiring and delicious things around us. It’s a show that I’m hoping will educate, entertain and inspire all of us,” he explains.

Philip – Lifestyle Guy will be visually appealing, culturally enriching, and gastronomically appetizing with the different segments in every episode such as Philip’s Finds, a showcase of the hippest trends, newest dining options, chill spots, fitness forays, and other fab finds in the metro. It is more interactive as the host gives the viewers a chance to sample the featured items by simply tweeting, sharing their comments on social media or texting.

Phil-up! is a segment where people from different walks of life would personally try the featured products or services. Even the bumper’s segments are hilariously smart, like I Saw the Sign, Whatchathink? Asking the audience on their thoughts about trivial questions, and Weblog discusses news bits on the online lifestyle source,  www.stylerpa.com, of which Philip is editor-in-chief.

Philip – Lifestyle Guy is directed by Dave Hukom and written by Yasmin Coles.

For details, check out its Facebook page Philip Lifestyle Guy and follow @LifestylePhilip on Twitter.