MANILA, Philippines - Posh Nails marks its 11th anniversary this year by welcoming a new endorser in Anne Curtis.
Anne is taking her place among an elite roster of client-endorsers that Posh Nails has catered to for over a decade. These ladies include Cristine Reyes, Andi Eigenmann, Sam Pinto, Carla Abellana, Valerie Concepcion, Rica and Paula Peralejo, Kris Bernal, Ellen Adarna, Barbie Forteza, LJ Reyes, Nikki Valdez and Judy Ann Santos.
“Most of them are loyal clients who wanted to be part of the endeavor,†says Posh Nails owner Catherine Ilacad. “Some of them have even put up their own franchise. We’re proud to welcome Anne into the family. She’s beautiful, comfortable in her own skin and has remained relatable in spite of her success. That’s part of what Posh Nails is all about.â€
With all these endorsers and a diverse clientele standing testament to Posh Nails’ dominance in the nail care industry, it’s hard to imagine that it all started as an idea that came to Cat as a fresh college graduate. Like many others, she loved getting manicures and pedicures as a way of relaxing and pampering herself, but she wasn’t perfectly satisfied with the services provided by beauty salons.
Posh Nails has expanded its services to include everything between the most basic nail cleaning to nail art, gel nail polish, nail whitening, hand and foot spas, scrubs, massage, paraffin treatment, waxing and eyelash extensions.
Now, as other new nail places fight to catch up, Cat recognizes the need to keep Posh Nails on the cutting edge. “I attend a yearly conference in Las Vegas to keep in touch with the trends. We have to keep introducing innovations. Our clients can look forward to more pampering service from Posh Nails, and definitely more branches around the country.â€