Sabella turns 25

MANILA, Philippines - Sabella Fashion Group marked 25 years in the fashion business with a dinner-show featuring performances by the Philippine Tenors, Club Mwah Follies and Dulce.

Founded on the singular vision and business acumen of its CEO, Ramon Sabella, the Sabella Fashion Group has grown into one of the country’s ready-to-wear empires. With a 700-strong employee base in 250 stores nationwide, including Alimall, SM San Lazaro, SM Fairview, SM Valenzuela, Sta. Lucia, SM Masinag and SM Bicutan.

A fashion show, with Ogee Atos at the helm, showcased Sabella’s all-encompassing clothing selections. These included the children’s line, casual and versatile clothes that can go from day into evening, beaded and embellished numbers, and couture and bridal finery.

“As we look beyond our 25 years, our customers can look forward to a more complete shopping experience when they visit our stores. We are not stopping at everyday or special-occasions clothes,” Sabella said.

He also introduced Sabella’s Silver Belles — former Miss Universe-Philippines beauties Venus Raj and Shamcey Supsup. Venus and Shamcey embody the direction that the Sabella Fashion Group is taking: A modern view, a youthful outlook and a more dynamic lifestyle.