PLDT Fibr leader in broadband technology

MANILA, Philippines - The Philippine Long Distance Telephone Co. (PLDT) has once again proven itself as a dominant force in the telecommunications industry as it introduced Fibr, the “most powerful” broadband service in the country.

The launch, held in Buddha Bar, Makati gathered a most esteemed crowd of personalities who put premium on speed, power and value for time and money. Present at the event were PLDT bigwigs, celebrities and other distinguished guests, including PLDT president and CEO Napoleon Nazareno; EVP and PLDT Home business head Ariel Fermin; and VP and PLDT Home Fibr Broadband head Gary Dujali.

Fibr is a new service that revolutionizes home Internet connections by using dedicated fiber optic lines for each subscriber, instead of shared cable lines used by typical broadband providers. The dedicated lines allow subscribers to enjoy unparalleled speeds of up to 100Mbps. Fibr also gives subscribers exclusive access to hundreds of movies-on-demand through Clickplay and the Cignal Digital TV service.

“This new partnership with Cignal is proof of PLDT’s culture of innovation as we commit to provide Filipino families with only the best telecommunication and digital entertainment services,” said Fermin.

International model and celebrity DJ Tenashar was flown in from Hong Kong to get the posh party started. Some of the very first Fibr subscribers were among the guests, including Maestro Ryan Cayabyab, basketball star Vince Hizon and wife Patricia, advertising boss Arthur Young and DDB Philippines president Gil Chua.

Also seen at the event were Johnny Litton, Dennis and Tessa Prieto-Valdez and former TV5 president lawyer Ray Espinosa. PLDT partner companies Federal Land, Sun Trust, DMCI and ETON were represented as well.

Members of the entertainment, lifestyle, business and technology press were seen enjoying themselves, along with several of PLDT’s online media partners.

Fibr’s family-sized connection allows multiple devices to use the same Internet connection without sacrificing speed. All members of the family can use all their gadgets simultaneously to e-mail, enjoy social networking, watch videos, stream movies or play online without worrying about slowing others down.