The Crew for Jack ‘n Jill Shake and Roll

MANILA, Philippines - World Hip-Hop Dance Champions, The Crew, gets a new claim to fame as the brand ambassadors for Shake and Roll, the latest potato chip snack from Jack ‘n Jill. “Shake and Roll is all about being dynamic, innovative and exciting, all of which are traits that The Crew embodies,” says URC Snacks Category head Ara Pascual. “It’s only fitting that we have these world-class dancers represent a world-class brand.”

The Crew, composed of Chinky and Von Asilo, Angel Sison, Miah Carcellar and Miko Corrales, brings its brand of choreography to the Shake and Roll dance. Featuring the four steps to enjoying the product — open, season, seal, shake and roll — the dance routine shows how awesome the Shake and Roll experience can be. The Crew shares that apart from being easy to follow, the dancers wanted to make the steps fun and catchy. “We played around with the dance steps until we captured that feeling of just having a good time,” says Von.

Besting top teams from 43 other countries in the prestigious World Hip-Hop Dance showdown in Vegas, The Crew’s big win gave the Philippines its third gold medal in the competition. Its triumphant finish also earned the nation an achievement that hasn’t been done before: The most gold medal wins in the adult division in the history of the competition. Though they have fronted the global stage of hip-hop, The Crew shares that headlining a campaign for Jack ‘n Jill Shake and Roll is a bit daunting but nonetheless exciting. “The idea that we could give the brand an identity that hopefully people could relate with, thrilled us,” says Chinky. Going back and forth between the classes they teach, rehearsals they attend, and performances and competitions they prepare for, The Crew dancers share that they turn to snacking to stay on top of their hectic schedules. “We always want to perform at an optimum level so it’s important for us to keep our energy up with our favorite treats. We enjoy snacking so much more now with Shake and Roll,” Miah reveals.

In the same way that The Crew raises the bar in every performance, Shake and Roll takes the snacking experience to a different level. It offers snack lovers the option to season chips to their own liking, as every pack of Shake and Roll includes a flavor packet that’s packed separately from the lightly seasoned chips. Made from premium grade, thinly sliced whole natural potatoes, Shake and Roll comes in two yummy Japanese-inspired flavors Unagi Kabayaki and Salmon Sushi.