Abra, Artifice Records sign up with Ivory Music & Video

MANILA, Philippines - Ivory Music & Video adds one of Philippine Hip-Hop’s most promising emcees to its fold.

Abra, the main man behind Artifice Records, started out in a hip-hop group called LDP, the Lyrically Deranged Poets, releasing the independent debut album titled The Project back in 2009, and having the first major concert at the legendary Music Museum in 2010. LDP was awarded as the Best Urban Group in both the 2010 and 2011 Urban Music Awards, and also received other nominations. In 2011, LDP was granted TV air time on MYX for the music video of the song, Here to Own It, which was able to enter the charts.

Young, determined and talented, Abra’s exceptional lyricism, extensive vocabulary, ingenious literary technique, speed and lucidity of delivery and fiery stage presence make him a force to be reckoned with in the music industry. Clever in both Tagalog and English, the rap artist has captured the attention of fans and listeners.

When the FlipTop and Sunugan rap battle leagues came about in 2010, Abra was one of the first battle emcees to compete and make a name for himself. After a couple of intense rap battles, Abra has been considered as one of the heavyweights in Filipino rap battling. He was well-known for his chart-topping hit song Gayuma, which has reached more that 21 million YouTube views. The song peaked at No. 1 on YouTube Philippines and garnered two million views on its first week. And now, coming back with a bigger, even better video, Abra didn’t fail his fans with his brand-new video Ilusyon featuring Arci Muñoz.

Using his compelling lyrical style coupled with witty antics, he can impress viewers and artists alike; and has YouTube videos that have amassed millions of views. It did not take long until Abra was able to perform on live television, radio shows and various events across the country.

Abra’s new album is available in record stores in August. For details, visit www.ivorymusic.org or http://www.facebook.com/ivorymusicandvideophilippines.