Line offers a dose of Psy

MANILA, Philippines - After K-pop music became a global phenomenon due in large part to Korean singer Psy’s massive 2012 dance hit Gangnam Style, the whole world — along with many Filipinos — is now eagerly awaiting the release of Psy’s new single this month.

In celebration of the new song release, Line, a world-leading mobile messenger with social networking services, is set to offer Psy stickers (quirky and colorful emoticons) to its users, adding a little ‘Gangnam’ to their chat messages.

Line’s Psy stickers consist of 40 diverse items, all of which depict Psy’s humorous expressions and gestures, including his signature horse-riding dance moves. The stickers are priced at $1.99 or 100 Line coins.

“Psy has truly become a global pop icon, and he has especially captured the imagination of Filipinos of all ages,” explained Lee Jin Woo, GM of Line Business Office at Line Plus. “We want to reach out to these fans through these stickers, and create a synergy between Psy’s worldwide fans and Line’s global users.”

“Line will always be one step ahead of user’s needs, and we are constantly working to provide a wide variety of services to meet their quickly changing desires through our free app,” he added.

Together with Psy’s sticker release, Line is adding more K-pop celebrities to its current official account list of G-Dragon, KARA and JYJ. New additions to the line-up will include CNBLUE, FTISLAND, Lee Min-ho, Miss A, Wonder Girls, ZE:A, 2AM and 2PM.

Line official accounts allow fans to add their favorite celebrities on their friends list and follow their messages, pictures and even video and audio clips on a daily basis. Fans can also interact with celebrities in real-time during On Air Mode where the celebrities can read and respond to messages via text.

“Line works to extend and enhance users’ entertainment experience through celebrity engagement,” Lee Jin Woo explained. “We are committed to meeting and exceeding the expectations of global users for a more fun and unique communication experience.”

Psy’s promotional stickers can be availed of at the Line Sticker Shop. The shop can be accessed by clicking the “More” tab or through the Sticker Keyboard by clicking on the “+” tab. If users receive Psy stickers from their friends during a conversation, clicking on the Psy stickers will take them to the Sticker Shop.

For details, log on to http://line.naver.jp/en/.