Coco Martin endorses MyPhone

MANILA, Philippines - With a pile of movie and TV projects, endorsements and guestings, there is no doubt that Coco Martin is among the busiest celebrities today. Yet despite his busy schedule, Coco is happy of his new role as endorser of MyPhone.

Coco signed a contract with the Filipino mobile phone brand last Dec. 11 at the company’s head office in Parañaque City. Present for Coco’s contract-signing were MyPhone president Jaime Alcantara and MyPhone’s VP for marketing and business development, Richie de Quina.

“We consider it a great honor to have Coco Martin as one of our endorsers. He is not only a man of talent but also of character. We find his qualities consistent with the values we espouse as a Filipino company,” explains Alcantara.

Since MyPhone prides itself for promoting everything good about the country and the Filipinos, the inspiring story of Coco’s rise to stardom and his being down-to-earth are said to be crucial in the decision of getting him as endorser.

“We chose Coco Martin not simply because he is popular but because he embodies what a Filipino should be: determined and persevering but still humble in the face of success,” says De Quina.

Indeed, despite being one of the most sought-after actors today, Coco remains much grounded — a quality he says to have been taught to him by his grandmother.