MANILA, Philippines - ABS-CBN has launched a Christmas campaign to help disaster-affected families by selling the Kapamilya Parol to jibe with this year’s theme Lumiliwanag ang Mundo sa Kwento ng Pasko.
By purchasing a Kapamilya Parol, buyers are taking part in an effort to help disaster-affected families as all proceeds will be donated to Sagip Kapamilya, the ABS-CBN Foundation’s arm that provides relief to affected communities of disasters, as well as rehabilitation and disaster risk reduction projects.
Buyers can hang these parols in their homes but it can also be donated to less-fortunate families through the ABS-CBN Online Store at www.abscbnstore.multiply.com. ABS-CBN will give a parol in the donor’s name to a child or family affected by the calamities of 2012 and upon receipt of the parol, an e-mail will be sent to the donor with the recipient’s name and if possible, a photo as well.
For details, check out http://kwentongpasko.abs-cbnnews.com/parol.