TMNT, Winx Club will rule Phl market

MANILA, Philippines - Bates Licensing and Entertainment together with Nickelodeon/Viacom unveiled to the trade the return of the Teenage Mutant Ninja Turtles (TMNT) last Sept. 20. Retail partners and licensees were treated to a grand coming-out party, wherein the Palladium at the New World Hotel, Makati was awash with green lights and a creepy fog leading to the secret lair and home of our turtle heroes.

TMNT is already shaking up US ratings ranking as the weeks top telecast with kids (aged 2 to 11 and boys (6 to11) across broadcast and cable TV since its recent debut last Sept. 29.

The new TMNT series is scheduled to begin its South East Asian cable premiere in November and the buzz around town has everyone excited with TMNT’s spanking new graphics, look and humor. With licensing programs set to launch in early 2013, TMNT will surely get everyone shell shocked.

Not to be outdone by Turtle Power, a whole new world of magic is also re-emerging in the highly competitive girls market. Winx Club is also poised to enchant little girls once more everywhere.

Already a leading girls property in Europe, Winx Club under Rainbow SPA goes global together with Nickelodeon with its co-production partner for Season 5 and 6.

The Nickelodeon tradeshow also featured evergreen properties like SpongeBob Squarepants which is marking its 200th episode in 2013, while Dora the Explorer, breathes in a whole new fresh feel with its updated look and brand extension Dora The Explorer Infants.

Bates Licensing and Entertainment (BLE) and Nickelodeon continue to bring out more exciting properties and licensing programs one after the other and 2013 will be no different with more exciting retail programs and breathtaking marketing efforts and brand activations explains Ito Feliciano, president of BLE.