Jericho is Collezione's newest endorser

MANILA, Philippines -  When it comes to Philippine style, no other retail brand has enough rightful claim of being the pioneer than Collezione. Since 1972, the brand has provided Filipinos with outstanding and durable shirts, matching (at times surpassing) the quality and designs of its higher-end foreign counterparts. Today, Collezione C2 celebrates its 40th year by presenting a striking new collection heralded by bold statements and even bolder representation. 

“Collezione C2 will continue to innovate and find creative ways to promote genuine Filipino artistry by generating unique, exceptional and relevant designs that showcase and celebrate what’s best about the Filipinos of today,” says Joey Qua, president of Collezione C2.

Childhood memories and local scenes have given the new collection of Collezione C2 a sense of nostalgia mixed with a modern aura that’s perfect for the season. Drawing inspiration from seemingly mundane, everyday sights like Maya birds, Gumamela and the Carabao, the brand’s newest designers have come up with pieces that will usher in a striking fashion collection for Pinoys.

Collezione C2’s menswear creative director Noel Crisostomo and Collezione C2’s womenswear creative director Stef Sarmiento-Valdez have given a new spark to our local fashion scene by incorporating digital prints that highlight the most remarkable sights and experiences in the Philippines which are found juxtaposed in razor-sharp dresses and separates. To bring in color to the designs, Philippine festivals such as Ati-Atihan and Masskara along with the stunning Makati skyline and the ever-present Jeepney were proponents in creating a vivid contrast to the new Collezione C2 shape of fashion modernity.

The iconic retail brand has tapped a well-loved leading man, a move that signals a new fashion direction that is cutting-edge, collectable and yet timeless.

With his endearing passion and confidence, Jericho Rosales (photo) is a fixture on several Asian television shows. Apart from being an actor, he’s also a sportsman, adventurer, philanthropist and singer-songwriter. Through the years, he remains a constant reminder that excellence can be achieved with a balance of goodwill and success as long as one is anchored with a strong sense of faith and is done with a spirit of fashion, art and nationalism.

These for sure are bolder times for Collezione, reaching an age when life actually begins at 40. Armed with a new collection that upholds the country’s dynamic move forward, and a new face that reminds everyone of the enduring values that Filipinos hold true, Collezione still holds the key to Philippine fashion greatness.