Elmo says, Oishi!

MANILA, Philippines - Oishi recently unveiled at a private launch its newest campaign, O, WOW! topbilled by its newest celebrity ambassador, Elmo Magalona.

Elmo expressively confessed to the media that he has been an Oishi muncher since he was a kid and is excited to have been singled out as the new Oishi brand ambassador.

“I’m really happy to be part of the Oishi family. I’ve been enjoying their products since I was a kid. Now I’m looking forward to all the work that I will be doing with them,” Elmo enthused.

The Oishi campaign is calling the youth to “open up to everyday surprises” — to have an open attitude that embraces life’s surprises — from the simplest to the grandest. A chance encounter, a great idea, some exciting news, a beautiful smile or simply being deceived by vegetarian chicharon. Oishi is about delightful, unexpected moments that make you go, “O, Wow!” and what better way for Oishi to share this message than with Elmo.

“We are very excited to have Elmo as the ambassador of the Oishi O, Wow! campaign,” said Liwayway VP for marketing Shera Tiu. “He is young, creative, and he loves what he’s doing! Just like the brand and the people behind it. We admire his positive attitude and that he’s very close to his family.”

Over the years, Oishi has evolved to become a force to reckon with in the fun snack category and with Elmo at the forefront of the O, Wow! movement, many people will join the Oishi bandwagon.