DZMM Teleradyo continues to trailblaze on its fifth year

MANILA, Philippines - In the olden days, it may have been unthinkable for a teleradyo channel to mount a live and uninterrupted coverage of a national event like the impeachment trial of Chief Justice Renato Corona, but with DZMM TeleRadyo’s willingness to embrace change, it’s all happening. 

DZMM TeleRadyo’s coverage of the impeachment trial is the first of its kind, with no other radio-television channel ever mounting a project of this nature and with such scale and extent in the history of radio.

With its masterful utilization of the technologies it has learned and gathered over the years, DZMM TeleRadyo is able to deliver timely and important updates on the proceedings of the case, both from the Senate and the studio. 

This is a long way from the beginnings of DZMM TeleRadyo, now celebrating its fifth anniversary. But as the case may be, it is not far removed from the vision with which it was established in 2007. In fact, it is in keeping with the forward-thinking virtue that ABS-CBN head of Manila Radio Division Peter Musngi spoke of in its early days. “Radio must continue to evolve,” he said.

In its inaugural year, it was the first media outfit to break the news about the fatal bombing in Glorietta, using no less than one of the key features proposed during the channel’s inception, the 3G mobile phone technology. DZMMTeleRadyo beat all other TV news groups in breaking the first footage from the scene.  The decision to have its DZMM Radyo Patrol reporters use 3G mobile phones and do live video reports paid off.  

Being a trailblazer that pioneered several firsts and imitated by other stations, DZMM TeleRadyo has made its mark as the leading news and information cable TV news and commentary channel in the Philippines that has attracted viewers across socio-economic class with its programming appealing to the AB and the CD markets.

Viewers still get to enrich their opinion on important and pressing matters by staying tuned to the elaborate discussions typical of what they are used to hearing on DZMM. Noli de Castro and Ted Failon go on board weekdays to tackle the biggest issues in Kabayan and Failon Ngayon. They are heard and seen together on Radyo Patrol Bailta.

 The marriage of technological advancement and tradition has kept DZMM TeleRadyo ahead and, at the same time, firmly established in the industry, as attested by the many awards it has been accorded over the five years it has been on air.

Most recent in this lengthening list of awards are finalist for Best Special Event Coverage for DZMM Halalan 2010: Ang Bayan Naman under the TV category given during the 33rd Catholic Mass Media Awards, the International Association of Business Communicators Philippines’ Philippine Quill Awards and Public Relations Society of the Philippines’ Anvil Awards for successfully expanding its viewership, introducing innovative approaches and increasing its revenues.

True to its adherence to the sensibilities of radio, DZMM TeleRadyo recently brought back radio personalities that were held dear by listeners. In January, Korina Sanchez made a comeback with Rated Korina, a magazine program partly inspired by her long-running ABS-CBN program Rated K.

In November 2011, popular radio love guru Joe D’ Mango re-launched his much-loved program Joe D’ Mango’s Love Notes, but this time to a wider audience via DZMM TeleRadyo.