Avida staunch advocate of OPM

MANILA, Philippines - Original Pilipino Music (OPM) is the soundtrack of our lives. That’s something many Filipinos easily take for granted  but just think: What better way to feel hope and inspiration than to hear Umagang Kay Ganda in the morning? How could we express romantic love if we didn’t have Harana?

Knowing that OPM is a vital part of Filipino culture and identity, Avida Land Corp. is doing its part to keep OPM alive, meaningful and relevant to a new generation of Filipinos. 

Aside from providing families with quality, affordable homes, Avida is supporting OPM-related projects. Two of these projects are the Tunog Natin! series of all-OPM concerts and the compilation album Tunog Natin: Songs From Home.

“Avida is always looking for ways to help nurture Filipino culture for nation-building. And it happens that OPM is a powerful way to unite us and strengthen our national identity. This is why Avida chose to be part of the concert series and produce the OPM album,” says Tess Tatco, Avida Land marketing head.

An example of such collaboration is Gloc-9 and jazz singer Tricia Garcia’s recording Kahit Maputi Na Ang Buhok Ko, which was popularized by Sharon Cuneta and written by Rey Valera. Tricia gave the song a sweet, romantic feel, while Gloc-9 added rap verses.

Artists who took part in the album include Joey “Pepe” Smith, Jim Paredes, Medwin Marfil of True Faith and Gloc-9, Faith Cuneta and Arnee Hidalgo. OPM’s most promising young acts also joined the album, including Sheng Belmonte, Princess Velasco, Letter Day Story, boyband 1:43, Myrus, Tanya Markova, Kiss Jane and Tricia Garcia. Mcoy Fundales and Barbie Almalbis complete the line-up. 

Homegrown artists were also featured in Tunog Natin! concert series that Avida supported. Some of them were Jim, The Dawn, Noel Cabangon, Jaya, True Faith, Myrus, Arnee and Callalily.