Life & Style goes tiangge-hopping

MANILA, Philippines - GMA News TV’s Life & Style With Gandang Ricky Reyes (LSWGRR), produced by ScriptoVision, features tiangges and tianggeros on Saturday at 10 a.m.

Host-producer Ricky Reyes interviews tianggeros who will enumerate what they consider saleable items and from the customers we will discover why they love tiangge-shopping in lieu of going to gigantic malls. “I realize that many shoppers take into consideration the traffic, parking problems and the queue to the cashier when they do their gift-buying. Although shopping is a turo-turo in mobile stores it is a lot easier and more comfortable. Besides, items in malls have fixed prices while tianggeros can instantly give discounts,” he says.

Guesting on LSWGRR is Kenichi Enida, marketing manager of Red Cricket, who is successful in selling food carts and franchising foodstuffs. Take it from the enterprising gentleman who says, “You can make it as long as you have determination, maabilidad at masipag.”

As it has been proven that in any enterprise it pays to advertise. The show cites the cause and effect of the so-called good and bad multi-media advertising campaigns.