Viva turns 30 with All For 1

MANILA, Philippines - Martin Nievera and Side A will kick off Viva’s 30th anniversary celebration with a concert titled All For 1 at the Araneta Coliseum on Nov. 11. It was the date when Viva Films was inaugurated with the showing of the romantic drama P.S. I Love You starring Sharon Cuneta and Gabby Concepcion.

It is another landmark production for Viva Concerts and Events. It is the first time that Martin and Side A are performing in a concert together. Both have just finished stints in shows produced by Viva Concerts and Resorts World Manila. Martin was in Tribute last Sept. 2, while Side A made up of Joey Generoso, Naldy Gonzales, Ernie Severino, Lee Von Cailao and Ned Esguerra was with The CompanY last Sept. 16.

Coincidentally, both Martin and Side A also had their first big hits while with Vicor Music Corp., the music company founded by Viva chairman and CEO Vic del Rosario Jr. Martin wrote the lyrics to the popular theme for one of Viva’s most successful movies, You are my Song for Wanted Perfect Mother that starred Christopher de Leon and Regine Velasquez. Side A has recorded albums and videos for Viva Records.

Viva started out as a movie company but has since then branched out into music, television, artists management, videos, concerts and events, and other entertainment concerns.

Fans who will watch All For 1 will be treated to an evening of memorable songs popularized by Martin and Side A and to the first ever performance of these songs by these two great Filipino artists together.

Viva presents All For 1 in cooperation with Mossimo Music, Erase Placenta, ABS-CBN, MYX, The Philippine STAR, Manila Bulletin, People’s Journal, Business World, PBO, Viva Cinema, 90.7 Love Radio, 94.7 Mellow, 96.3 Easy Rock, 101.1 Yes FM, Tambayan 101.9 and 105.1 Crossover and Gerry’s Grill.

Tickets are priced at P3,750, Patron A; P3,500, Patron B; P3,500, Lower Box; P1,500, Upper Box A; P1,000, Upper Box B; and P400, General Admission.

For details, call 911-5555 or 687-7236.