Kapuso, Kapamilya unite for My|Phone!

MANILA, Philippines - In what could be described as unbelievable, ABS-CBN and GMA’s stars come together in one photo shoot for My|Phone!

An ad campaign coup? Yes!  Who could have imagined putting the stars of two rival networks together in one campaign? “That was the real intention,” said Richie de Quina, VP for marketing and business development.  The campaign Isang Pamilya, Isang Puso, It’s My|Phone is a call for all Pinoys to unite. “It is our way of showing that together we can make a difference — a message that showcases everything beautiful about the Philippines,” De Quina added.

The campaign, says De Quina, is a follow-up to its successful MySuperheroes advocacy led by Piolo Pascual, Sarah Geronimo, Anne Curtis and the XLR8. It encourages everyone to do heroic acts for others in their own little way. My|Phone has committed to donate one school house every month for the next five years, De Quina added. The project headed by its MyHouse president Beda Mañalac and My|Phone’s advocacy head John Luke Chica recently donated its first school house in Taguig City. 

The tween endorsers are Kathryn Bernardo, Enrique Gil, Julia Montes, Sam Concepcion, Martin del Rosario, Lauren Young, James Reid, Devon Seron, Ivan Dorschner, Yen Santos, Joshua Dionisio, Barbie Forteza, Jake Vargas, Bea Binene, Alden Richards, Louise delos Reyes, Kristoffer Martin, Krystal Reyes, Derrick Monasterio and Julie Anne San Jose. 

My|Phone also recently launched its T18 Touch Duo phones which is geared towards the young “tween” market. The T18 comes in seven vibrant colors that will fit everyone’s personality. It is an attractive touch phone with its signature Pinoy apps content and all the basic features you need.